“Fresh Faces in Fashion” at LA Rock Fashion Week Made Possible by Plastic

Kaley Cuoco

Fashion and plastic have more in common that you might think. Both make it possible to express and (re)invent ourselves in new and unexpected ways. Plastic materials inspire fashion designers’ imaginations and allow artists to create pieces that are cutting-edge, on trend, chic, affordable, and even eco-friendly. From Paris to Milan to New York, plastics are showing up in a variety of innovative and unusual fashions including faux fur vests, funky jewelry, 10-inch platform shoes and even sequined mini-dresses made from recycled plastic bottles.

“Fresh Faces in Fashion” at LA Rock Fashion Week

This year, plastic and fashion are making the love affair official as the two come together to present the 12th annual “Fresh Faces in Fashion” event at LA Rock Fashion week.

Gen Art’s fashion events have proven to be a successful launch pad for big names, including Zac Posen, Phillip Lim (Development), Rebecca Taylor, and many more. Rock Media, known for producing events in Miami and New York City, will add rock & roll flavor to Gen Art’s 12th annual fashion project. Plastics Make it Possible® will be there to put the stretch, shine and structure in every innovative plastic fashion that walks the runway.

This year’s fashion show will run October 29-30 and will take place in Peterson Automotive Museum in Los Angeles to accommodate increased demand for tickets. Five emerging designers will be featured on the runway: Leyendecker, Valerj Pobega, Seneca Rising, Rory Beca and MG Black.

Additionally, actress and fashion-o-phile Kaley Cuoco of The Big Bang Theory will be on hand to kick off the night’s festivities and announce a nationwide fashion design competition. New and established designers will create dynamic womenswear looks made out of plastic, recycled plastic and/or plastic-based fabrics such as chiffon, rayon, nylon and more, to win a $10,000 prize as well as the opportunity to showcase a mini-collection of 10 looks featuring plastics at Gen Art’s show during New York Fashion Week in February 2010. Each innovative look will be posted to Gen Art’s online community where designers can create their own profile page and upload their designs as well as network with others in the fashion community.

Entering its 15th year, the Gen Art “Fresh Faces in Fashion” show, presented by Plastics Make it Possible®, traditionally draws more than 1,200 attendees.