Plastics Make it Possible Partners With Danny Lipford to Highlight Home Innovations and Energy Savings Made Possible by Plastics

ARLINGTON, VA (June 15, 2010) – Plastics Make it PossibleSM has partnered with national TV-radio personality and home improvement expert Danny Lipford to develop a series of do-it-yourself (DIY) videos that show homeowners how to update their homes and improve energy efficiency by using plastic home building products.

The videos will highlight innovative solutions that can help reduce maintenance and energy costs, thereby saving homeowners money and reducing their impact on the environment. The first video of the series is featured today at and Additional videos will be rolled out over the next six months.

Plastics Make it PossibleSM is an initiative sponsored by the plastics industries of the American Chemistry Council.

“Plastic home building products are highly valued because of their durability, versatility and ability to save energy in both new construction and renovations,” said Danny Lipford. “Partnering with Plastics Make it PossibleSM allows us to show homeowners how to properly use and install many plastic products throughout their homes, which can help them save money and protect the environment.”

Plastic is used to make a wide variety of home building products used throughout the home in flooring, windows, plumbing, insulation, decking, roofing and beyond. Some of the video topics include: installing low maintenance, composite decking to brighten up your backyard; using vinyl windows, plastic films and proper sealing to reduce drafts, which can help homeowners save energy; installing plastic piping and plumbing that lower maintenance and repair costs and can even save on heating and cooling bills; and installing insulation to cut down on heating costs throughout the home. The videos will be featured on and,, as well as throughout the Danny Lipford Media network.

Many of these plastic products can help reduce the environmental impact of homes and buildings. For example, a recent study found that using plastic insulation in homes and commercial buildings helped save 290 million tons of greenhouse gas emissions compared to alternatives.

“Danny Lipford and his team are doing a great job highlighting the benefits of a whole host of plastic building products for homeowners,” said Steve Russell, vice president, Plastics Division of the American Chemistry Council. “Our partnership will help more homeowners become aware of the many ways they can use these products to help reduce energy and maintenance costs for years to come.”

In addition to the video series, the partnership includes expert DIY blog posts by the Danny Lipford team designed to help homeowners tackle home improvement projects, exclusive newsletter content and consumer contests with exciting prizes. More information is available at and