Gen Art Announces Designer Slate For 12th Annual Los Angeles "Fresh Faces in Fashion" Presented By Plastics Make it Possible®


LOS ANGELES (September 28, 2009) –  Gen Art today announced plans for its 12th annual “Fresh Faces in Fashion” show presented by Plastics Make it Possible®, to take place on Thursday, October 29, 2009 at the Peterson Automobile Museum in Los Angeles. The “Fresh Faces” show will serve as the opening show of Rock Fashion Week L.A., an event consisting of three days of fashion shows, events and celebrations, to run until,  October 31.

The show will feature seven emerging designers, including womenswear designers Leyendecker, Seneca Rising and Rory Beca, as well as menswear designer MG Black. Additionally, there will be a special showcase for “Fresh Faces” alumni Alicia Lawhon, who will present the runway debut of her new line, Reclaimed in L.A.

There will be a pre-reception at 7pm, followed by the evening’s legendary runway show at 8pm. Post-show there will be a cocktail reception lounge from 9-11pm honoring the evening’s designers as well as the chosen “Fresh Faces” accessory designers including The Generic Man (men’s and women’s shoes), Ludevine (fine jewelry), CC Skye (bags) and Stampd L.A. (sneakers).

This year’s show marks the debut of Gen Art’s new partner Plastics Make it Possible®, a program sponsored by America’s plastic makers through the American Chemistry Council. Plastics Make it Possible® highlights the many ways plastics inspire innovations that improve our lives, solve big problems and help us design a safer, more promising future.

Gen Art’s “Fresh Faces in Fashion” is the largest and most recognized program showcasing emerging designers in the United States. The program recently celebrated its 15th Anniversary during New York Fashion Week on September 15, 2009 and its Chicago show will be the Official Closing Show for Chicago Fashion Focus Week on October 24.

“With one of our most impressive designer slates to date, we are very excited to be bringing Fresh Faces in Fashion to its new home at the new Rock Fashion Week L.A.,” said Ian Gerard, Gen Art’s CEO. “We think that Rock Fashion Week is a well needed vehicle to successfully promote fashion in Los Angeles and the centrally located Peterson Automobile Museum will to help fashion reconnect with the young Hollywood scene.”

Gen Art recently merged with Rock Media & Entertainment, an organization that has quickly established itself as a powerful new player in branded entertainment, media and fashion.  Both companies will continue to produce a wide variety of entertainment events under their respective brands,which will provide extensive and varied content for their media and corporate partners.

Joining Plastics Make it Possible® in supporting Fresh Faces in Fashion are Hachette Fillapachi, The Los Angeles Times, Menage a Trois wines, 944 Magazine, Sephora (show’s cosmetic partner), and Unite Eurotherapy (show’s hair care-partner).

On September 29th, Gen Art will celebrate their designer slate announcement at a launch party for the show entitled UNITE Unveiled hosted by the show’s hair care partner taking place at the Mondrian Hotel’s Skybar hosted by Kristen Cavalarri.

A limited number of tickets are available to fashion enthusiasts for Fresh Faces in Fashion Los Angeles with prices ranging from $55-85. For more information on the event, please visit the Web site:

About Gen Art

Gen Art is the nation’s leading arts and entertainment organization, dedicated to promoting and supporting the best emerging talent in fashion, film, music and the visual arts. Created to propel the careers of up-and-coming fashion and accessories designers, Gen Art’s fashion events have proven to be a successful launch pad for big names, including Zac Posen, Phillip Lim (Development), Rebecca Taylor, Eugenia Kim, Sari Gueron, Duckie Brown, and Los Angeles alumni which include Katy Rodriguez, Geren Ford, Louis Verdad, Michelle Mason, Eduardo Lucero, Jared Gold, Rami Kashou, Jeffrey Sebelia, and many more.

Gen Art received the Inspiration Award at the Los Angeles Fashion Awards in 2006. Gen Art was also tapped to manage the nationwide castings for Bravo TV’s Project Runway, seasons I, III, IV & V, staged the fashion episode on Donald Trumps NBC hit ‘The Apprentice’, and has been featured in episodes of the CW’s “Stylista” and “America’s Next Top Model”.

About Plastics Make it Possible®

Plastics Make it Possible® highlights the many ways plastics inspire innovations that improve our lives, solve big problems and help us design a safer, more promising future. This program is sponsored by the plastics industries of the American Chemistry Council. For more information, visit


Media Contact:  Alison Kennedy
323-933-6800 x 1