Plastics Make it Possible® Hosts Fashion Bloggers and Launches Online Contest to Win On-Trend Looks
WASHINGTON, D.C. (February 16, 2012)—Plastics Make it Possible® kicked off New York Fashion Week February 10 by celebrating the innovative use of plastics—especially recycled plastic fabrics—with hundreds of fashion bloggers from across the country. “Green” has become fashion’s hottest color as designers feature fabrics made from post-consumer recycled plastics in their 2012 collections.
Plastics Make it Possible® hosted Fashion Week’s Bloggers Night Out and teamed up with four influential fashion bloggers to spread the word about this increasingly popular “eco-chic” trend. During the invitation-only event, bloggers unveiled four fashion ensembles using on-trend pieces made with plastics and recycled plastics, creating looks that varied from high fashion to everyday wear in a variety of price points.
The Bloggers Night Out organization is operated by fashion bloggers to promote the exchange of ideas and celebrate a love of fashion.
“We’re thrilled to partner with Plastics Make it Possible® to help spread the word on how plastics are inspiring innovation in today’s fashion designs,” said Caitlin Moran of Bloggers Night Out. “As an organization of fashion bloggers, we’re always interested in the latest trends in fashion. And right now, the most distinctive and stylish pieces for spring—from dresses to shoes to handbags—are made with plastics.”
The four bloggers’ ensembles are featured on plasticsmakeitpossible.com. Site visitors can vote for their favorites until March 13 and enter a contest to win up a $250 giftcard to purchase stylish plastic fashion pieces from their favorite looks. One winner will be selected each week at random.
The four ensembles represent the breadth of fashions made possible by plastics. Blogger Jill Gott-Gleason of The Good Life For Less went for old-school glamour in her ensemble, selecting plastic cat-eye sunglasses, a tailored, ’60s-inspired polyester blouse, and a feminine, high-waisted, full skirt made from nylon and polyester. For her boho-chic look, Jena Gambaccini of Chi City Fashion paired a pleated plastic-blend chiffon maxi skirt with a sheer, day-to-night, button-down polyester tunic. Erika Thomas of Blah Blah Blonde created a very on-trend color blocked look with a short-sleeve, boxy top and dark, stretch skinny jeans made possible with spandex plastic, plus a form-fitting bright green polyester and Lycra® blazer for a pop of color. And Jasmine Anderson of Fashion Grail showed that plastics make it possible to achieve a luxurious look on a limited budget by combining a breezy chiffon blouse made with recycled polyester, stretchy white denim pants and a polyester and spandex blend brightly colored blazer.
“Apparel and accessories made with recycled plastics have become an increasingly popular way for fashion designers and consumers to combine style with sustainability,” said Steve Russell, vice president of plastics for the American Chemistry Council. Plastics Make it Possible® is an initiative sponsored by the plastics industries of the American Chemistry Council. “These fabrics – that used to be plastic bottles or containers – have really captured imaginations on runways, on the red carpet, and at retailers.”
About Plastics Make it Possible®: Plastics Make it Possible® highlights the many ways plastics inspire innovations that improve our lives, solve big problems and help us design a safer, more promising future. This initiative is sponsored by the plastics industries of the American Chemistry Council. For more information, visit www.plasticsmakeitpossible.com, check out our Facebook page, and follow us @plasticpossible on twitter at twitter.com/plasticpossible.
