Bin It: The Recycle App

Bin It! 2.0 illustration of recycling bins

Plastics recycling is now more rewarding than ever, thanks to the updated Bin It! 2.0 app, the exciting game from Plastics Make it Possible® that actually challenges players to recycle common household plastics.

To encourage people to recycle more, Plastics Make it Possible® has teamed up with Earth911, host of the nation’s largest recycling directory, and Recyclebank®, the company that rewards people’s everyday green activities with discounts and deals from local and national businesses. As a result of this partnership, players who recycle virtual plastic bottles on the updated Bin It! 2.0 app can earn real rewards from Recyclebank, such as clothing, food, and beauty supplies.

The recently updated and expanded mobile app is a fun and addictive game that now includes a wider array of everyday plastics: water bottles, shampoo bottles, and milk jugs. Players try to toss these virtual plastics into a recycling bin while dodging obstacles such as animals and tricky breezes.

Recyclebank points accumulate with every plastic item that makes it into the bin. During the partnership, each player can earn up to 65 points, redeemable for savings on products from Recyclebank’s hundreds of reward partners in more than 10 categories, including food and beverage, health, beauty, and home. (The partnership is scheduled to last through September 2012.)

Recycled plastics today are being used to make a wide variety of useful products, from T-shirts to garden planters to furniture. New technologies allow recycling centers to process a broader range of plastics than ever before, which creates a growing amount of recycled plastics for making new consumer goods. These sustainable plastic products help divert valuable materials from landfills, which closes the recycling loop.

You can download the Bin It! 2.0 app for iPod, iPhone, and iPad at the iTunes app store.

Bin It! 2.0 makes plastics recycling fun and rewarding, so remember to “bin it” virtually and in the real world—at home, at the office, and wherever life takes you.